While the audience is a crucial determinant of what to present, our intended appeal is the pivotal factor in how to deliver a message. The appeals we make are the basic connectors between us and our audience. If executed properly, they enable us to break down the invisible wall between us. The nature of these appeals makes the difference between true persuasion and shameless propaganda. Persuasion moves people to change on a long-term basis in view of great reward. The shift is genuine. Propaganda